Online marketing is more important now than ever before. The entire new generation is being born into a world of technology and it’s getting more complex every year. When you own a business, you must have a marketing plan so you can reach your target audience. The days of phone books, magazine ads and newspaper ads are fading away quickly. Today, people are using Google instead of the phone book to find various services. This is why it’s crucial for you to have SEO (Search Engine Optimization). People are reading the news and downloading their favorite magazines in digital format so buying ad space online has taken over for print ads. Two of the best ways to directly target your audience is with email newsletters and social media. These are both places where your prospective clients specifically ask or request to get more information from you and your business.